Graphic Design
Brand Positioning · Web Design
Web Design
Brand Positioning
Graphic Design
From Outdoor to Omnichannel: A Web Redesign for Blue Bite Media
The omnichannel capabilities were already there. The website and messaging just were not telling that story. Blue Bite operates two distinct businesses: Connected Products and Connected Media. Connected Media had strong recognition in the OOH advertising space, powered by geofencing and its proprietary Shadowfencing technology. But its actual capabilities already extend to audio, video, display, connected TV, and digital. The fix was not a rebrand. It was a reframe. The business did not need to change. The story did.
Reframing a product's market perception through strategic web design — repositioning Blue Bite's Connected Media from an out-of-home advertising platform to a fully connected omnichannel ecosystem.
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