Content Systems

Designing Multi-Channel Evergreen Content

One small creative team. A full marketing funnel to feed. No room to rebuild assets every month. Blue Bite needed to educate a market that was still learning what connected products were, while simultaneously driving demand generation, nurturing inbound leads, and establishing thought leadership in NFC, smart packaging, and digital product passports. The team was small. The content calendar was not. The only way to make that volume sustainable was to design a system, not just assets. I led the creative infrastructure build while partnering closely with the marketing team on strategy, voice, and channel execution.