Designing Multi-Channel Evergreen Content
One small creative team. A full marketing funnel to feed. No room to rebuild assets every month. Blue Bite needed to educate a market that was still learning what connected products were, while simultaneously driving demand generation, nurturing inbound leads, and establishing thought leadership in NFC, smart packaging, and digital product passports. The team was small. The content calendar was not. The only way to make that volume sustainable was to design a system, not just assets. I led the creative infrastructure build while partnering closely with the marketing team on strategy, voice, and channel execution.
Solution
I built a modular, multi-format content system that turned Blue Bite's technical expertise into clear, evergreen educational content deployable at every stage of the buyer journey.
- Designed graphics for tutorials, how-to guides, gated content, blog posts, infographics, quizzes, explainers, and listicles, covering awareness through conversion
- Developed annual reports, thought leadership articles, and industry insight content to build Blue Bite's authority with enterprise buyers in a competitive and evolving category
- Produced 119+ YouTube videos including long-form educational content, short-form clips, and channel highlights for @BlueBite, growing a subscriber base of 3.43K
- Built visual templates and production frameworks so the marketing team could repurpose long-form content into social posts, paid ads, and email campaigns without a full redesign cycle
- Hired and managed a freelance Webflow developer to extend the digital content infrastructure, allowing the team to move faster on web-based content without pulling from core design resources
Results
- Established a strong YouTube presence: 119+ videos, 3.43k subscribers, and a growing combined viewership
- Enabled efficient repurposing of long-form content into short-form reels, social posts, and ad campaigns
- Positioned Blue Bite as a thought leader in connected products, NFC, smart packaging, and digital product passports
- Fostered a culture of innovation, exploring creative ways to visualize and communicate technical topics
- Built a repeatable multi-channel system supporting awareness, engagement, and conversion for potential customers
Skills Performed
Visual Storytelling · Branding · Infographics · Motion & Video Editing · Template Design · Multi-Channel Content Strategy · YouTube Content Production · Web Design (Webflow) · Cross-Functional Collaboration · Lead Nurturing Content
Related Projects
Where Physical Meets Digital: Visualizing Connected Products
20+ enterprise case studies and a companion video series that turned real brand deployments into proof of platform capability for Sales and Customer Success.
From Outdoor to Omnichannel: A Web Redesign for Blue Bite Media
Reframing a product's market perception through strategic web design — repositioning Blue Bite's Connected Media from an out-of-home advertising platform to a fully connected omnichannel ecosystem.
From Brief to Brand: Visual Identity for Two Podcast Series
Visual identity, video production, and self-serving content systems for two podcast series spanning emerging tech and professional development.
Designing for the Shelf: Editorial, Packaging, and Product Design at Simplicity
Seasonal editorial design, retail packaging, and brand identity work for one of the most recognized names in consumer sewing patterns.