Web Design
Where Physical Meets Digital: Visualizing Connected Products
Nothing sells a platform like proof it works. Real brands. Real launches. Real results. Blue Bite's platform powered connected product experiences for enterprise brands across retail, beauty, spirits, and CPG. The problem: those experiences were largely invisible. They lived behind NFC taps, QR codes, and gated product flows that could not be screen-recorded or easily shared. Sales needed cross-industry proof. Customer Success needed credibility assets. Neither team had a consistent format for showing what the platform actually did.
20+ enterprise case studies and a companion video series that turned real brand deployments into proof of platform capability for Sales and Customer Success.
From Outdoor to Omnichannel: A Web Redesign for Blue Bite Media
The omnichannel capabilities were already there. The website and messaging just were not telling that story. Blue Bite operates two distinct businesses: Connected Products and Connected Media. Connected Media had strong recognition in the OOH advertising space, powered by geofencing and its proprietary Shadowfencing technology. But its actual capabilities already extend to audio, video, display, connected TV, and digital. The fix was not a rebrand. It was a reframe. The business did not need to change. The story did.
Reframing a product's market perception through strategic web design — repositioning Blue Bite's Connected Media from an out-of-home advertising platform to a fully connected omnichannel ecosystem.