Where Physical Meets Digital: Visualizing Connected Products
Nothing sells a platform like proof it works. Real brands. Real launches. Real results. Blue Bite's platform powered connected product experiences for enterprise brands across retail, beauty, spirits, and CPG. The problem: those experiences were largely invisible. They lived behind NFC taps, QR codes, and gated product flows that could not be screen-recorded or easily shared. Sales needed cross-industry proof. Customer Success needed credibility assets. Neither team had a consistent format for showing what the platform actually did.
Solution
I designed a scalable case study system that gave Sales and Customer Success proof points they could put in front of buyers at every stage of the pipeline.
- Designed 20+ modular web case studies in Webflow, building hero and body image templates that maintained visual quality and narrative consistency regardless of what source assets were available
- When client assets were limited or inaccessible, composited and mocked up imagery to preserve visual impact and brand story without compromising accuracy
- Produced a companion video series to extend the written case studies: led storyboarding, edited full-length features, added motion elements, sourced supporting clips, and cut social-ready versions
- Built each case study page with consistent CTAs, text hierarchy, and link structure so every piece worked as both a credibility asset and a lead generation touchpoint
Results
- 20+ enterprise case studies launched across multiple industries
- 5 video features with ~6K combined views
- Multi-industry representation: retail, beauty, spirits, CPG, ecommerce
- Established a repeatable case study framework for company-wide use
- Provided flexible, visually engaging proof points supporting Sales and Customer Success teams
Skills Performed
Case Study Strategy · Visual Storytelling · Art Direction · UI Presentation · Image Compositing & Retouching · Web Design (Webflow) · Motion & Video Editing · Storyboarding · Template Systems · Cross-Functional Collaboration · Content Repurposing
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