Social Content
From Brief to Brand: Visual Identity for Two Podcast Series
Two shows. Two different worlds. Both needed a visual identity that could carry their conversations further than audio alone. Future of Things (Blue Bite) covered connected products, blockchain, smart packaging, and the circular economy. Dear Workplace (InnovatorsBox) tackled creativity, leadership, and how professionals navigate change. Both were launching with no visual guidelines, no content system, and no existing assets. I built both from a brief: full brand guidelines, visual identity, and content systems designed to be handed off and run independently from day one.
Visual identity, video production, and self-serving content systems for two podcast series spanning emerging tech and professional development.
Designing Multi-Channel Evergreen Content
One small creative team. A full marketing funnel to feed. No room to rebuild assets every month. Blue Bite needed to educate a market that was still learning what connected products were, while simultaneously driving demand generation, nurturing inbound leads, and establishing thought leadership in NFC, smart packaging, and digital product passports. The team was small. The content calendar was not. The only way to make that volume sustainable was to design a system, not just assets. I led the creative infrastructure build while partnering closely with the marketing team on strategy, voice, and channel execution.
A multi-format content system that turned Blue Bite's technical expertise into educational, evergreen assets deployable across every stage of the B2B buyer journey.